Website Integration

Auction123 integrates the vehicle inventory showroom directly into your existing website, blending the colors and style to have a clean appearance. Real-time vehicle controls update the showroom automatically when it is framed in. If the inventory is sent as a data feed to a 3rd party showroom and we are not framed in then vehicle data is updated on a daily basis.


Dealer Websites

"Real-Time" Website Integration

We can embed our Inventory Showroom directly into most dealer websites. This showroom is "real-time"; any changes made will immediately be reflected on your website.

Premium Showroom

Our Premium Showroom provides extra features to enhance how your inventory is displayed. Actual CPO logos, two price fields, marketing text, and more.

Compliant Inventory

We can provide you with multiple showrooms to allow your customers to see only the cars you want them to see. Additionally, some manufacturers require CPO inventory to be segregated from the rest of your used vehicles which we can display correctly using a multiple showroom.

CRM Integration

If you are using a CRM tool to manage your leads, Auction123 will deliver real-time integration into your existing system. AutoNation dealers will be pleased to know we can integrate into Compass.

Professional Presentation

Choose from many different template styles to create a seamless fit into your existing website. Every new account receives custom graphics to make a detailed, branded ad for each of your vehicles.

OEM Data Feeds

Keep everything in sync including your manufacturer website with our complete inventory management solution. We can feed to Mercedes-Benz, FordDirect, GM Certified, and more.

Website Integration Features

Unique Inventory Pages

Unique links can be provided for New, Used, Certified and Internet Special vehicles. You can also determine how many vehicles are displayed per page.

Showroom Formats

You can configure your showroom in either a multiple row or grid format. The grid layout will display three vehicles per row opposed to the standard row format which displays one vehicle per row.

CRM Lead Management

Deliver all leads in XLM/ADF format into any CRM lead management program such as, Cobalt, WebControl, Higher Gear, Reynolds, BuzzTrack, GM OneSource, etc.

Combined Showrooms

Our software supports multiple dealership locations and/or franchises by allowing you to combine multiple accounts' inventory into one "portal" showroom.